Web Copywriting

Who's reading your website? We ask ourselves everytime. We create structured, effective, and best of all, W3C compliant copy. We outline our rules based on industry's best practices to guarantee professional content.

Think of your copy as the mark you want to leave on the Internet business racetrack. A good piece of Web copywriting must help users gather information and complete tasks ASAP.  Good Web copy must help users get where they need to go, not just get started!

When writing Web content the user comes first: users are impatient; your copy only gets one shot at catching the readers’ eye while they’re scanning; there is no time to waste, they’re looking for the next click. This particular user wants immediate gratification; they know what they’re looking for and they want it now.

For Web copy, less is more. Any good piece of web copy ought to work as an inverted pyramid information cone. First and foremost comes Grade-A info. Your most important message has to stand on top of everything else. That way it will be the first thing users come across. If they read nothing, they will at least read that first line, and that helps discarding useful information from stuffing.

Users respond to straightforward, clear writing. No complicated wordplay or rhetorical questions that only you can decipher. WYSIWYG fits like a glove when it comes down to writing eye-catching and useful content. And so, Web copy pages come to face their only purpose in life: delivering, and every time.

Web copy should be effortlessly ‘scannable’ - written with both the user and brand in mind- without loosing content quality and substance. It is good web copy - a reader-friendly, attractive and useful piece of Web copy- that gets you a faithful crowd.